E-commerce search startup Twiggle scores 12.5M Series A led by Naspers

Search engines on large e-commerce sites often spit up a lot of results, which is great if you want to browse, but otherwise annoying. Twiggle thinks it has the solution. Internet conglomerate Naspers agrees, because it has led the Tel Aviv-based startup's 12.5 million Series A. Yahoo Japan, State of Mind Ventures (a returning investor), and Sir Ronald Cohen also participated in the round. Twiggle, which has raised 14.7 million so far, will launch on several e-commerce sites in August. It hasn't revealed who its clients are yet, but they will include other Naspers portfolio companies.