How Autodesk gave its chatbot the smarts needed to increase engagement, conversions - MarTech Today

The concept of chatbots is great for companies that are looking for efficiencies -- hand off simple communication tasks to automation so that humans can either concentrate on more complicated work, or be eliminated altogether. But have chatbots lived up to their promise? A recent survey from automation provider Pegasystems says that chatbots have lagged significantly behind customer expectations, mostly because they aren't smart enough. At our MarTech East conference earlier this month in Boston, Autodesk's Head of Digital Marketing Siara Nazir explained how her team was able to deliver a more intelligent chatbot experience using artificial intelligence (AI). According to her and her team, chatbots, paired with the right tech, can increase engagement and speed up conversions.