How Spotify Is Leveraging Deep Learning To Shake Up The Music Streaming Industry

Long gone are the days of swapping tapes with friends after school, reading about the latest bands in your weekly magazine or tuning into Top of the Pops at the end of the week for the chart countdown. The excitement of discovering new music has definitely declined as the digitalisation of music has taken over the industry. Spotify is the most popular music streaming service out there and as such, harnesses the most valuable asset a company like this can have – data. Used by over 100 million people, with 30million of those paid subscribers and 55% of those linking their accounts to social media. Around 5million playlists are created or edited daily and in 2015 Spotify users streamed over 20bn hours of music.