Blog - RTB Media

Sounds like some scary future education method from George Orwell's 1984, right? Well, machine learning is not even remotely close to being as scary as it sounds and can even be used to help improve your business' marketing strategy. According to Optimove, a customer retention automation platform, machine learning is "a discipline combining science, statistics and computer coding that aims to make predictions based on patterns discovered in data." In other words, machine learning helps individuals make better decisions and predictions through large sets of data. Unlike rule-based decision systems, "which follow an explicit set of instructions known by the developers in advance, machine learning algorithms are designed to analyze data and discover patterns that people cannot find by themselves."