Amazon adds Alexa to iPhone app

The e-commerce giant is introducing the virtual assistant to its shopping app iOS app, letting users converse with the AI on the go. However, the setup is less convenient than Apple's system, as users must to first open the app and then press the microphone icon before chatting – user simply say'Hey Siri' to activate the AI. The update will let iOS users ask Alexa questions, shop, play music and more – just by tapping the microphone icon in the search bar. Users will have the ability to control the slew of smart-home products that Amazon has to offer using Alexa. And iOS users who already use the app to control the smart speaker that houses Alexa, can now do so on the go.