Apple is using AI to make Siri smarter

Apple may have started the digital assistant craze with Siri, but it's largely been playing catch-up lately. Specifically, to Google and Mountain View's own Assistant. Now Apple's app has more expressive voices (both male and female, English and British) and in-app translation features. More than that, Siri can act as a task manager of sorts, offering access to banking in the Citi Mobile app, or, for whatever reason, a QR code in WeChat. And going deeper into Apple's low-key focus on AI, Siri's on-device artificial intelligence and contextual learning will offer up a GPS pin when you're messaging about where you're located.