The Future of Sales Is Artificial Intelligence

As history tells us, the more you know about the person you're selling to and the more you're able to tailor your offer to his or her circumstances, the higher likelihood of sales success. This is not rocket science. In 1968, I helped get the Apollo capsule to the moon and back. The question is, how do you get a deep understanding of your customers? The introduction of intelligence is now underway and will play out for quite some time.