The true value of data SnapLogic

Joining the likes of agile and innovative, the term data-centric has become part of the modern business lexicon. Whilst the most cynical might consider data-centricity merely a buzz term, the facts are undeniable: businesses of all sizes are sitting on swelling data stores, with valuable business insights hidden within. More data doesn't necessarily mean better data, and teasing out the genuine value can be a problem. As well as the volume of data, variety is also important and includes customer, financial, machine, social, structured and unstructured forms. The types and categories of data that are generated, in ever increasing quantity, can be overwhelming, and determining what data is most useful for any aspect of business decision-making can be confusing.