Data lifting and why it has to be made easy

At the end of 2017, there will be 8.4 billion connected things in use worldwide up 31 percent from 2016, and this figure is expected to reach 20.4 billion by 2020. When Internet of Things (IoT) as an industry took off in India, it spawned a host of startups selling edge devices that could gather and crunch data from corporate customers. These startups ran into one fundamental problem, which was data lifting. The data was so voluminous that these startups took so much time to organise them that they ran out of money to keep the companies afloat. In the end, their services were just organising data for customers with very little insights.