AI-powered Gen-centric Banking

With increasing diversity in the banking customers' age groups, needs, values, priorities and perspectives, banks interact with several'generations' of customers. Multigeneration banking evolved from the need for providing personalized and unique experiences to a variety of customer segments. Changing demographics, incomes, attitudes and behaviours along with instant availability of information have empowered the banking customer to demand better choice, high quality service, instant response and transparency. Banks are exploring super customized customer experience methodologies to retain existing customers and attract new ones. As a technology, AI has been helping banks interpret precise customer preferences to help them further personalize products and services.