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The biggest cloud giant of all is Amazon.com Amazon Web Services (AWS) is also growing quite strongly for a company of its size, up 35% last quarter, and with operating margins in the mid-20s. Not only that, but Amazon has also been investing heavily in research and sales for AWS, so the unit's ultimate operating margin is probably higher than today's figures. That 35% growth also came on the heels of several significant price cuts, which shows how much companies large and small are increasingly using the public cloud. According to IDC, worldwide GDP from digitally transformed businesses, or those that have moved to the cloud, will increase from 17% to 52% of world GDP between 2018 and 2023.