Should marketers be excited or concerned about ChatGPT?

ChatGPT could well be a glimpse into a not-too-distant future where artificial intelligence (AI) can converse, inform and educate our human minds – even offer an immediate solution to my daughter's Year 12 English essay. The model is the creation of OpenAI, a San Francisco-based tech company that wants "to ensure that artificial general intelligence benefits all of humanity". Investors include Silicon Valley luminaries such as Reid Hoffman, Elon Musk and Peter Thiel. OpenAI's biggest benefactor, however, has been Microsoft, which invested $1 billion in the company in 2019 and helped facilitate the ChatGPT project with training on Azure AI supercomputing infrastructure. If you haven't tried it, ChatGPT is free and accessible via a registration link here.