Examining the Potential of Artificial Intelligence in Content Marketing

If you go by the marketing materials of most martech companies, AI powered tools are everywhere. The irony is that marketers themselves still struggle with understanding where and how to apply AI to their strategy, process, stacks and talent to get the most of this fast-developing technology. Marketing content -- indispensable to the marketing process -- is one area that shows promise for AI-powered tools. The vendor landscape has grown from around five known vendors at the turn of the decade to over 50 or more today. On the demand side, the 2021 State of Marketing AI Report found that content marketing is one of the top areas where marketers are using AI.