The Tech Bros Are All In on Zyn

Nicotine pouches are revered among tech workers, who tout them as the perfect brain-boosting, productivity-jacking stimulants. Entrepreneur Garrett Campbell has a 6-mg "cool mint" Zyn tucked under his lip at all times during his mammoth 15-hour workdays, aside from when he is eating. "I was always very against nicotine," says the software company founder. The 26-year-old saw his peers using nicotine pouches at college, when they first emerged as a potential productivity-boosting hack, and considered it a "degenerate thing to do." But then all of his fellow founders started fueling themselves with nicotine pouches, of which the Philip Morris International-owned Zyn is the market leader.