Why films like 'Office Christmas Party' are deploying chatbots

During SXSW 2015, many Tinder users matched with a woman they assumed was real. They had conversations her, which seemed to flow naturally. But she was a chatbot, promoting the Alex Garland film Ex Machina. Some who fell for it called it deceptive, but it also opened up what movie promotion could be, and how deeply bots could engage with fans. Chatbots have already infiltrated social media, shopping, small business, advertising, music festivals, and Werner Herzog.