Microsoft transforms the retail experience at NRF's Big Show - The Official Microsoft Blog

This week at the National Retail Federation's (NRF) annual Big Show in New York City, Microsoft is unveiling the latest digital innovations that are transforming the shopping experience for customers – at every step of their journey, across every channel. While personalization, omnichannel and customer-centricity are not new themes, retailers are more aware than ever that competing in today's world requires emphasis on the entire customer journey. Technology and culture change will be required at all levels of a retail organization to provide the experiences customers expect. We call this digital transformation, and many of our retail customers are already embracing this shift with help from technologies such as Microsoft Azure, Power BI and Dynamics 365, as well as solutions from our global network of partners. The hardware and software on display in our booth at NRF this week from these customers and partners are impressive -- including store-scanning robots, mobile apps, intelligent vending machines and smart shelves. Here are some of the solutions Microsoft customers and partners are implementing that use technology in new ways, from the warehouse to checkout.