The Growing Impact Of AI On Marketing Strategy

The march toward personalization means marketing strategy finds itself under the expanding shadow of artificial intelligence. AI is being deployed in a growing number of functions. I recently asked Jerry Roche, CEO of Trial Run, a fractal analytics firm, for his perspective on the impact of AI on marketing strategy. Paul Talbot: Are AI capabilities changing the way we create and manage marketing strategy? Jerry Roche: Given the need to serve personalized experiences to a large customer base, marketers can no longer rely on intuitive heuristics targeted to the lowest common denominator.