Four Things AI Can Do Today to Help Your Company Thrive

Not long ago, artificial intelligence (AI) seemed like part of some distant, cyborgian future. Now, everywhere you turn, AI is shaping the way we live. From algorithms that design our social media feeds to voice-activated technology ready to answer the most mundane of questions ("Hey Siri, what's the forecast for today?"), AI has crossed over from otherworldly to the here and now. AI can be a huge boon for marketers who have spent decades in the dark, wondering what tactics work and what doesn't when it comes to their marketing and customer service practices.