Amazon may launch AirPods-style wireless headphones with its AI assistant built in later this year

Amazon could go head-to-head with Apple and launch its own pair of wireless headphones. The e-commerce giant is in the process of developing earbuds with its AI Alexa assistant built into them, Bloomberg reported, citing sources close to the situation. The product could possibly hit the shelves as soon as later this year. Amazon could go head-to-head with Apple and launch its own pair of wireless headphones. Amazon's earbuds will appear similar to Apple's AirPods, except they'll feature better audio quality and will be offered at a cheaper price point than the iPhone maker's version, Bloomberg said.