7 Kinds Of Predictive Analytics For Customer Experience

I was recently in the market for new makeup and spent some time playing around with Sephora's Visual Artist app that allows me to experiment with different looks and products through augmented reality. The app recommended products based on my purchase history, skin type and beauty preferences. It made for a great experience and was a lot of fun! The root of the app is predictive analytics. By knowing my demographics and what I had purchased in the past, Sephora could predict what I would want in the future.