Council Post: How To Build Brand Authenticity With Artificial Intelligence

Dawson Whitfield is the CEO and Founder of Looka, a logo design and brand identity platform powered by artificial intelligence. Artificial intelligence (AI) has long been a source of anxiety for marketers. The mere mention of AI entering marketing departments triggers fears of being boxed in by rigid analytics or automated out of a job entirely. Despite their reluctance, AI might just be marketers' best bet to building closer connections with their customers. So how exactly can AI make brands more authentic?