Tree-Based Algorithms Approach on Predicting Customer Satisfaction

Customer satisfaction is one of the methods that businesses can use to effectively manage and monitor their operations. Every product can survive in the marketplace for a long time as long as the customer satisfaction level remains high. Good quality of the product is not the only factor that can make a product can have a high level of customer satisfaction. Many factors, such as delivery times, additional payment, product price, and etc. can have a significant impact on customer satisfaction. Customer satisfaction is critical for customer retention.