New Google AdWords Campaigns Use Machine Learning to Maximize Conversion Value - Search Engine Journal

Google has introduced new shopping campaigns for AdWords, which utilize automation and machine learning to maximize conversion value. If an advertiser were to define their conversion value as "revenue," for example, then AdWords will automatically optimize the shopping campaign to maximize revenue based on budget constraints. Standard shopping campaigns will continue to be offered along with Google AdWords' new goal-optimized shopping campaigns. Google boasts that the new shopping campaign type "offers a fully-automated solution to drive sales and reach more customers." The new shopping campaigns will be automatically optimized to help marketers achieve their specific goal, whether it's maximizing conversion value or maximizing conversion value at a specific return on ad spend.