Watson: The road to personalization from Cannes Lions

The annual Cannes Lion Festival of Creativity brings together worldwide leaders in the creative communications world. It's the foremost event for ad agencies and for globally recognized consumer brands to hear about new ideas on the cutting edge of technology, imagination and virtualization, like Watson. Rather than the typical summary presentations of strategic direction and top-to-top meetings that are the norm at Cannes, IBM decided to show clients just what Watson can do. IBM's presence at Cannes includes IBM iX, which is now firmly positioned among the leaders in Gartner's Magic Quadrant for Digital Marketing Agencies. You can also see some of IBM iX's great work on their YouTube channel.