IBM at Wimbledon 2018: Partnership and Innovation

For 29 years IBM has been the official supplier of Information Technology and consultant to the All England Club and The Championships, Wimbledon. Through the collection and analysis of data at Wimbledon, combined with AI insights based on player personality traits and what has been written in the media about tennis greats, IBM have informed a series of short discussions with Sky Sports experts. Find out what tennis players have in common with their counterparts from Football, F1, Golf and Rugby and what they can learn from each other when it comes to performing under pressure, reaction times and career longevity. It's that nervy time that arrives every two or four years when England's footballers' ability to deal with the pressure of penalties will be questioned. Could they learn from tennis great Serena Williams?