Customer Segmentation of a Retail Organization using Unsupervised Machine Learning

Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits. Unsupervised machine learning is a paradigm in machine learning where we build models without relying on labeled training data. One of the most common methods is clustering. You must have heard this term being used quite frequently. We mainly use it for data analysis where we want to find clusters in our data.