The future? AI-enabled cloud solutions for asset management

Never before have consumers had such an outstanding lineup of content offerings from which to choose – from award-winning original programming on OTT services like Netflix, to a galaxy of live-streamed and live-broadcast entertainment and sports events. First the good news: "I want my MTV." Some of us are old enough to remember that bygone slogan that expressed viewers' craving for music videos (back when MTV was all about music videos!) and well before the multiplatform internet age. That craving for all types of content has grown exponentially in the ensuing years, creating a potential gold mine of new opportunities for savvy media companies to develop lucrative new revenue streams. As media companies look for ways to realize that new revenue potential, they're running up against some real institutional barriers when they try to get their hands on the valuable content assets they need.