The burgeoning business of helping people save

I know this because I signed up for a new app called Wela that uses account aggregation and artificial intelligence to analyze money coming in and going out of my accounts. It lets me know when my daily spending is out of line, and it tells me how I'm doing relative to my stated financial goals. Wela launched earlier this month, making it one of the newer firms in the busy business of helping people save. Also, another fairly new entrant is Self Lender, which gives people a way to improve their credit score, by taking out a small loan and paying it back to themselves. While each firm in the space has its own particular bent, my sense is that all of these options can be useful --and make for successful businesses --if the user truly takes the given advice to heart.