Ticketmaster hopes to speed up event access by scanning your face
Ticketmaster envisions a future wherein you no longer need either a physical or a digital ticket to get into a venue. Its parent company Live Nation, has announced that the ticket sales giant has teamed up with and invested in a face recognition company called Blink Identity. In its first quarter financial report (PDF), Live Nation has explained that Blink has "cutting-edge facial recognition technology, enabling you to associate your digital ticket with your image, then just walk into the show." According to Blink's website, its system can register an image of your face as soon as you walk past a sensor. Blink's technology can then match it against a large database in half a second -- in a blink, so to speak. It's also apparently powerful enough that you don't even have to slow down for its system to recognize you: Just walk normally, and if the technology gets a match, it'll automatically open doors or turnstiles to let you in.
May-6-2018, 05:25:10 GMT