How AI in email marketing generated millions in revenue for these brands - ClickZ

Mother's Day is a busy time of year for online flower delivery service Telaflora, and the brand generally sends about a billion email offers a year. To make sense of the mountains of data they were getting from customers' online behaviors, the brand used Bluecore, a data-driven tool that matches customer data to products, and Custora, a customer analytics tool, to create automated flags that would deliver customized messages for customers at every stage in the buyer's journey. Teleflora was able to use AI to accurately match the customer to the product they were most likely to be interested in, and the brand saw 50% more orders over the previous year.