It's all 'Einstein' all the time as Salesforce adds AI to its entire product line

Salesforce is really laying on the jargon when it comes to Einstein, an artificial-intelligence addition to the CRM giant's entire product line set to be announced Monday. "Einstein's models will be powered by advanced machine learning, deep learning, predictive analytics, natural language processing and smart data discovery," according to a Salesforce press release. But AI is red-hot right now, and it must be said that Salesforce has paid dearly for the right to use such language. It has spent 650 million buying a dozen companies to acquire their staff and technology, chairman and CEO Marc Benioff said last week. The word "Einstein" will be appended to each of Salesforce's eight product offerings. Details will be fully shared at the annual Dreamforce users' conference Oct. 4-7 in San Francisco, but for now, here's a partial list of what Salesforce says that will mean in practice.