Samsung just bought a potential Siri-killer from the guys who originally created Siri

Samsung just bought Viv Labs, the startup behind "Viv," a personal digital assistant that's supposed to one-up Apple's famed Siri in smarts, according to a press release. Notably, Viv Labs was founded by Dag Kittlaus, Adam Cheyer and Chris Brigham -- three of the inventors of Siri itself. Apple bought Siri in 2010 before introducing it alongside the iPhone 4S in 2011. Thickening the plot even further, it was reported back in May 2016 that Google and Facebook had both made offers for Viv Labs over the course of its years-long development cycle. So while we don't know how much Samsung paid, we can assume it was competitive.