AI Gone Wild, Real-Time Data Comes to CRM and More to Expect in 2017

It's that time of year again, when organizations do a little soul searching on all that went right and wrong with their customer engagement strategies over the last 12 months. It's also a time to place your bets: which tech trends will help you keep customers coming back for more in 2017? How will technology advances like artificial intelligence (AI), robotic automation and chatbots help build long-term customer relationships that drive company growth? And what are the warning signs you need to recognize to know when it's time to change course? I recently shook up my CRM Magic 8-Ball and came away with five predictions we should expect to see come to fruition in the New Year. Let's face it, businesses are still struggling to deliver truly omnichannel customer experiences (CX).