Tribyl Launches First Machine Learning-Based Win-Loss Solution

Tribyl (tri.bal), the premier Buyer Intelligence Cloud platform, announced the launch of its machine learning-based win-loss analysis product for B2B enterprises of all sizes. Product marketers rely on timely insights into why and how customers are buying to inform messaging and positioning. However, win-loss analysis is a 100% manual process today -- data collection is painful and costly, and limited to a small fraction of deals. Tribyl's product is a first-of-its-kind solution that uses machine learning to mine both unstructured and structured data, creating a single source of truth across all buying journeys and enabling go-to-market teams to make smarter and faster decisions. Per CSO Insights, dynamic customer journey alignment can unlock 15-20% higher revenue growth.