Products With Personality - The Liquid Big Data Customer Experience

Digital technology is driving new forms of customer engagement that are rapidly eliminating the functional silos between online and offline retail channels. As a result many high street retailers are already experiencing falling footfall in their physical stores as customers increasingly switch to online competitors for better convenience, choice and prices. However, these bricks and mortar (B&M) businesses could use Liquid Big Data (cloud based analytics shared between partners, suppliers and potentially even competitors for their mutual benefit) to integrate the physical and digital customer experience into a unique, responsive personal customer journey online competitors can't imitate. So what might the Liquid Big Data Customer Experience be like for a global retailer selling ready to assemble home furniture, appliances and accessories for example? Traditionally high street retailers focus on their brand as source of differentiation to attract customers to their physical stores.