Apple's Siri strategy isn't brilliant, but it could be

No, I'm not talking about the strategy in which Apple rolls out a smart speaker years behind its competitors -- the one that has left former Apple employees and the world at large confused as to why the wealthiest, most design-centric tech company in the world took so long to unveil HomePod. I'm talking about the other Siri strategy -- the one to gradually roll out new ways for iOS developers to connect their apps with Siri. Siri is nearly six years old, the first popular intelligent assistant of its kind in a smartphone. But Apple is a company that gained its status not by being first to market, but by producing a superior product. As with the Apple Watch and iPhone, years from now Apple can tell us all how brilliant it was to quietly apply the lessons it learned from the early days of the App Store -- when the total number of apps did not ensure the delivery of value. Instead of going for a large number of apps, Siri would do well to go deep and help users solve their biggest problems.