Amazon brings Alexa to the iPhone

Amazon is bringing Alexa to the iPhone today right inside of the company's main app. While this isn't the first time Alexa has been on a smartphone -- third parties have made it happen already -- this is the first time it's coming directly from Amazon. And it could be a huge help to anyone who's filling their home with Alexa-enabled devices. Inside of the Amazon App for iOS, there will be a microphone icon near the top of the screen that you can press to call up Alexa. You'll be able to ask the assistant almost anything you'd normally be able to ask through a device like the Echo.