Leveraging Data and Authentication: Mastercard's Approach to Combatting Digital Fraud

Throughout history, merchants have had to contend with fraud. So long as there's money to be made, criminals will try to exploit any vulnerabilities, and so long as there's money on the line, merchants will fight back. In response to fraudulent transactions in the physical world, merchants turned to EMV chip card authentication at the point of sale. This was widely successful, and levels of fraudulent card-present transactions have plummeted in recent years. However, criminals responded by turning towards digital channels to carry out new fraud vectors.