How artificial intelligence has (and will) revolutionise video marketing

We know full well that AI is one of those acronyms that gets chucked around so often that it begins to lose some of its wonders. But that belies its power and significance because when it comes to the value added to video marketing by both artificial intelligence and its subset machine learning (ML), it really is worth your undivided attention. "Marketers, through AI technologies, have been both challenged and empowered," sums up Rob Freedman, VP of marketing at Fourlane. "We have greater access to data and can custom tailor our video content to fit the exact demographic of our ideal customer persona. This is an extremely powerful way to get our message in front of the right people, at the ideal time."