11 ways to get more from your user data

It's not enough to just collect data -- you have to know how to use it. You should know what to collect, and what to do with that information once you have it in order to improve the bottom line of your business. What is the most creative way you see companies using collected user data? TNW Conference is back for its 12th year. Using collected user data, you can leverage open source machine learning databases to find patterns in human interactions with marketing content.