Top Industry Trends for AI Marketing

Today, artificial intelligence, sensors, and digital platforms have already increased the opportunity for learning more effectively--but competing on the rate of learning will become the critical difference between the startups that succeed and those that fail. Companies that embrace AI will be able to test, learn, and iterate much faster, raising the competitive bar for learning. The benefits will generate a "data flywheel" effect, the idea that more users get you more data, which lets you build better algorithms and ultimately a better product to get more users. Rinse and repeat--companies that learn faster will have better offerings, attracting more customers and data, further increasing their learning ability. This is similar to the Lean Startup premise, where every startup is in a constant flux of running experiments to create a feedback loop around "build-measure-learn" using data to answer critical questions on whether to preserve or pivot.