Investorideas.com - CognitiveScale and NBCUniversal Demonstrate the Power of #AI in Transforming TV Advertising

Newswire) CognitiveScale today announced a completed project with NBCUniversal using its artificial intelligence (AI) technology to transform the way NBCUniversal analyzes video to determine what makes a successful ad. The first-of-its-kind project resulted in valuable insights that empowers NBCUniversal to use AI to deliver new ad sales options and services to its clients. With the successful video project, CognitiveScale demonstrated how augmented intelligence can span all forms of data to deliver AI-powered technological innovations to increase everything from content creation and monetization to programming and customer retention to pricing and market share. Before now, media and entertainment companies had vast amounts of information contained within video, but had limited ways to derive actionable insights at scale from that data. Early promises of analytics for big data have fallen short, as often organizations do not know the right questions to ask of the data, let alone gather the types of actionable insights that can help them drive new services and improve customer offerings.