The Story About AI In Ad Tech Is Mostly Fiction AdExchanger

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Santanu Kolay, senior vice president of engineering at Turn. Artificial intelligence (AI) is one of the most-hyped topics in advertising right now. At Cannes, Saatchi & Saatchi featured an AI-created film. This summer, IBM's Watson rolled out AI-powered ads for The Weather Co. that answered consumer questions.