Laying the foundations for successful AI adoption

Demand for these offerings is so high that businesses that are unable to deliver them, due to a lack of agility, are likely to become less meaningful to consumers and ultimately fall to the wayside. As organisations attempt to respond to consumers' changing requirements, artificial intelligence (AI) has been shown to be effective in helping them to provide the goods and services their customers desire. However, this technology is equally giving consumers themselves access to streamlined online tools which empower them to tailor products and services to their own personal preferences on demand. For instance, when booking a holiday, online platforms now allow consumers to build it from scratch themselves by sourcing different options for everything from flights and hotels, to car rentals and activities. While great for holidaymakers, this trend threatens the traditional package holiday and providers of those.