Fake Trump video? How to spot deepfakes on Facebook and YouTube ahead of the presidential election

But, says Kambhampati, the rapid improvements in deepfake technology means that we will soon have to rely on AI techniques to detect what the human eye cannot. "There is not a 100% foolproof way of identifying deepfakes, not even for AI researchers," Thomas says. "Detection is always going to be an arms race. As people develop more accurate detection algorithms, fakers will develop even more sophisticated frauds." There are non-technical ways to sniff out a deepfake, just like other forms of disinformation. Ask yourself: Who is the person publishing this information?