How to make a stupid chatbot seem like a smart assistant

Developing a brand used to mean creating a logo and choosing color palettes, but those days are numbered. Thanks to chatbots and intelligent hardware devices such as Amazon Alexa and Google Home, visual brand elements are starting to take a backseat to brand elements that are completely focused on what people will read or hear. Companies building products on chatbot platforms aren't always able to control the appearance of what they're communicating to their users -- it's all about the words. This applies to an even greater extent with smart speakers because the words are spoken and you have nothing to show to your users. Product designers who are focused on these platforms are going to have to learn how to shift from a visual mindset to a world where picking the right words and communication style is what will help them to stand out from the competition.