Google BERT algorithm update impacts search & snippets

Google named their algorithm update after my beloved Muppet, Bert, from Sesame Street. Choosing this world-renown name shows that Google has a sense of humour. They timed its release just before the TV show's 50th anniversary, which premiered on November 10, 1969. Launched on October 28, 2019, BERT impacts 1 in 10 searches, plus organic rankings and featured snippets. SEO companies are going to make big bucks to tell you what you need to do to your site to boost your online presence.