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That's what I thought when I got all my Sonos speakers playing the late Tom Petty's Won't Back Down and the first floor of my home filled with his distinct, Gainesville, Florida, twang. I chose that song with my voice and not by speaking to the first-generation Amazon Echo I have in my home, but by speaking directly to the brand new Sonos One smart speaker. Sonos is just one of an increasing number of third-party partners integrating Amazon's soon-to-be ubiquitous digital voice assistant Alexa. On the one hand, this seems redundant. Why do I need a Sonos Alexa-enabled speaker when I already have the Amazon Echo to drive what was my two-speaker Sonos system?