How PepsiCo uses AI to create products consumers don't know they want

Where does your enterprise stand on the AI adoption curve? Take our AI survey to find out. If you imagine how a food and beverage company creates new offerings, your mind likely fills with images of white-coated researchers pipetting flavors and taste-testing like mad scientists. More and more, companies in the space are tapping AI for product development and every subsequent step of the product journey. At PepsiCo, for example, multiple teams tap AI and data analytics in their own ways to bring each product to life. It starts with using AI to collect intel on potential flavors and product categories, allowing the R&D team to glean the types of insights consumers don't report in focus groups.