Amazon unveils Alexa , a smarter, more personalized assistant

The new Alexa is powered by a more responsive AI. (iStock) Amazon is taking Alexa to the next level with the help of AI. Amazon just announced Alexa, an updated assistant powered by generative AI. The idea is to make Alexa more human, so she can help you control all your devices and get more done. The U.S. Alexa launch is set to happen over the next few weeks, and will start with the Echo Show 8, 10, 15, and 21 devices. It can have more in-depth conversations, understand colloquial expressions and think through complex ideas.